The World’s Most Valuable Customer!

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The World’s Most Valuable Customer!

At the National Association of Broadcaster Convention, media expert Bob Hoffman gave these compelling reasons why you want to attract people 50 years of age and up to your business.

People over 50 are responsible for HALF of the consumer spending in the US

People over 50 control 70% of the financial assets in the US, and 80% of the savings

If people over 50 in the US were a nation, they would be the 3rd largest in the world

From 1999 to 2009, people over 50 increased spending by 45%

People over 50 purchase half of all computers sold and 62% of all new vehicles sold

People over 50 purchase half of all computers sold and 62% of all new vehicles sold

People over 50 are now the largest demographic in history and will be for the next 50 years

KNUJ AM 860 and SAM 107.3 FM entertains, informs and influences this audience all day, every day!!