MNSure Launching Ad Campaign 20 Aug 13

Two Minnesota icons are helping MNSure get the word out about health care coverage options. Paul Bunyan and Babe the Blue Ox will be featured in ads promoting the health insurance marketplace. MNSure Director April Todd-Malmlov says the campaign, which features the slogan “Minnesota: Land of 10,000 Reasons to Get Health Insurance,” is intentionally bold and is designed to try and get people interested in health care. MNsure was set up in conjunction with the Affordable Care Act, which requires all US citizens and legal residents to have health insurance coverage by next January.