NU Electronic Sign Options 02 Jul 12

The electronic message board that sits along North Broadway in New Ulm could be taken down soon. The City of New Ulm and the New Ulm Area Chamber of Commerce had entered into a 10-year agreement with the owners of the Marktplatz Mall to fund 66% of the message board in return for 20% of the message time. That 10 years has since lapsed, and mall ownership has apparently abandoned interest in the sign. City officials say that the sign has not been operated for approximately two years due to problems with the message board and non-payment of utility bills. The New Ulm City Council will consider the city’s options for the sign during it’s meeting this week, including repairing the sign or tearing it down.